Sales & Marketing Archives - Page 3 of 5 - PromoKitchen

Breaking Down Invisible Tradeshow Barriers

Posted on April 5, 2013 by Roger Burnett

“What kind of businesses do you most frequently call on?” By my estimation, a combined 30 tradeshows will have occurred in the tradeshow-laden first quarter of 2013. The combined time and financial investment made by our industry participants during this time period is nothing short of staggering, and the economic impact to the surrounding businesses that our industry generates is awe-inspiring. If you…

The Connection Continuum: Sell Me Something Vs. Change My World

Posted on January 21, 2013 by Roger Burnett

A potential new client is a wonderous thing. It’s exciting to share your greatness with an unknowing soul, to dazzle said prospect with the totality of your awesomeness. Some of us have been known to sleep poorly the night before a new client meeting out of sheer excitement over making a new connection. But those meetings don’t always bear fruit….

Pork Chops And Promos: Debating Supplier ‘Referral Fees’

Posted on January 17, 2013 by Promo Kitchen

Robert Fiveash is co-president of Brand Fuel. As distributor and supplier principals and leaders, we are always on the lookout for successful salespeople. In many cases, either by necessity or strategy, we pluck fresh-faced newbies from outside the promotional products space and spend time and treasure training them to become professionals in the industry. It’s a bit unsettling when they…

The Promotional Products Industry Must EARN The Right To Be Considered A Value-Added Advertising Medium

Posted on December 27, 2012 by Promo Kitchen

Jennifer Roney is marketing manager at Accolade Promotion Group (APG), where she also writes for the APG Blog www.apgsharebook.com. The promotional products industry, from both the supplier and distributor sides, hangs its hat on the fact that the low cost-per-impression and relatively high brand recall rate of decorated merchandise make our advertising medium worthy of the investment of valuable…

That’s Your Paycheck Calling…Answer It

Posted on December 14, 2012 by Tonia Allen Gould

Bravo and congratulations again to Mark Graham and Bobby Lehew for putting on such an informative podcast with marketing luminary, Seth Godin. Enough has been said already about what a major coup d’état it was to rope in such a high-profile author, speaker and marketer on a PromoKitchen podcast, and I was personally glad to see that so many…

Outside The Box is Not Far Enough

Posted on December 5, 2012 by Brad White

Yesterday, at businesses everywhere, this meeting happened: “Okay everyone, we need to think outside the box for next year’s marketing campaign. We want some ideas that will really shake things up. What we want is a game-changer! What crazy ideas do you have?” Then the ideas start rolling. “Let’s throw a launch-party! Let’s give away a car! Let’s support a…

Public Speaking: Nervous? Or Nailin’ It!

Posted on November 17, 2012 by Brad White

“I think I might barf on my Jimmy Choo’s,” she said in despair. “This sucks!” That’s what I heard when I picked up the phone a few weeks ago while a friend of mine was suffering from a good old fashioned case of glossophobia—the fear of public speaking. She talked nervously into the phone from outside her event, just about…

RFP Is The Life For ME?

Posted on August 18, 2012 by PromoKitchen Contributing Editor

The following article was written by Marsha Londe, Partner and CEO at Tango Partners RFPs aren’t going away. When driven by purchasing alone, the intent is to reduce costs or number of preferred suppliers. And both are appropriate goals to control spend, logo usage and rogue buyers. Fortunately, what has diminished is the reverse auction determined to lower pricing beyond…

The “S” Word

Posted on July 5, 2012 by PromoKitchen Contributing Editor

The following article was written by Danny Braunstein, vice president sales and business development-Western Canada at Talbot Promo. Last week, the promotional products industry was featured on the front page of the venerable Wall Street Journal. The focus of the piece was on ASI Chairman and industry pioneer Mr. Norman Cohn. To be sure, press of this magnitude is a tremendous coup…

The Integrity Equation

Posted on May 29, 2012 by PromoKitchen Contributing Editor

The following article was written by Steve Pons, vice president – national sales, at Accolade Promotion Group (APG), a division of Golf Town Canada Inc. There are some great websites and blogs that talk about what it takes to succeed in sales and in business. Some that inspire, some that educate and some that provide…