Roger Burnett :: PromoKitchen

Demographics Disconnect the Social Selling Model

Posted on June 17, 2014 by Roger Burnett

Adages in sales have existed as long as salespeople. Plan your work, work your plan Inspect what you expect. Fail to plan, plan to fail. Adages like these are ingrained in the minds of most sales professionals, and many a sales manager rightly employ them as an integral aspect of their professional belief system. Salespeople and managers alike agree that…

What’s Your Scenario? Mentorship The PromoKitchen Way

Posted on January 4, 2014 by Roger Burnett

Welcome to 2014! While we are all still flush with the promise a New Year brings, we’re happy to unveil an evolution in the PromoKitchen Mentor Program. We’ve all been in that difficult scenario where the advice of someone you trust would give you extra confidence about an important decision. As small business owners, it’s beneficial to be able to…

Who’s Your Promise Keeper? (And Do They Know The Promise They’re Keeping?)

Posted on December 3, 2013 by Roger Burnett

So you own your own business. You’ve been in operation long enough to feel comfortable calling yourself a “business owner.” You have repeat customers that call you when they’re looking for an idea. This is all very good news. It’s also an excellent time to take a moment to reflect on your path to this point and consider the direction…

Breaking Down Invisible Tradeshow Barriers

Posted on April 5, 2013 by Roger Burnett

“What kind of businesses do you most frequently call on?” By my estimation, a combined 30 tradeshows will have occurred in the tradeshow-laden first quarter of 2013. The combined time and financial investment made by our industry participants during this time period is nothing short of staggering, and the economic impact to the surrounding businesses that our industry generates is awe-inspiring. If you…

The Connection Continuum: Sell Me Something Vs. Change My World

Posted on January 21, 2013 by Roger Burnett

A potential new client is a wonderous thing. It’s exciting to share your greatness with an unknowing soul, to dazzle said prospect with the totality of your awesomeness. Some of us have been known to sleep poorly the night before a new client meeting out of sheer excitement over making a new connection. But those meetings don’t always bear fruit….

Now Serving…YOU

Posted on August 20, 2012 by Roger Burnett

By Roger Burnett, National Director of Branded Merchandise for WorkflowOne “So if it’s all for one, and one for all, then maybe one-day, we ALL could ball….” B.o.B. Make no mistake about it, I was horn-swaggled into participating in my regional association. The details are fuzzy, but Tim Hill from Lanco and Kari Moravec from Gold Bond invited me to…

You’re Not Who You SAY You Are, You’re Who You ARE

Posted on May 21, 2012 by Roger Burnett

Hey, Facebook, your future started on Friday, when, on the brink of the business world stopping to watch your massive money-grab disguised as an IPO, that often-crumbly but currently OK pillar of the old economy, General Motors, announced to the world that it was pulling its $10 million advertising budget from your coffers. It would have been my extreme…

The Space Between: It’s Not Just A Good Dave Matthews Song

Posted on January 18, 2012 by Roger Burnett

You’re far enough down the path with your client that you need something to happen to justify the time investment you’ve made. The introductory meeting leads to a discovery meeting that leads to follow up meeting. And now, there you are, prepping to present your solution. But it’s got holes. Not major holes, mind you, but enough that you know…

Are You Gonna Sell Me or What?

Posted on December 15, 2011 by Roger Burnett

THAT client is on the phone. You know the one. That same client that won’t take any of your calls, then does the same thing to you every single time they call you. They waited too long, they don’t have a great idea about the budget, and they’re hoping that you’ll save the day with pure magic from your fingertips….

It’s Good, But It Could Be Better

Posted on November 13, 2011 by Roger Burnett

I’m lucky. In addition to a great family and a beautiful wife that actually puts up with me, we were fortunate enough to move onto lakefront property a few years ago. What no-one warns you about before moving in is the serious amount of work required to live lake-side. Serious like you better love the view in a MAJOR way. …