Sales & Marketing Archives - Page 4 of 5 - PromoKitchen

Remember Who You Are

Posted on May 2, 2012 by Tonia Allen Gould

Have You Forgotten? Simba: Father?! Mufasa’s ghost: Simba, you have forgotten me. Simba: No! How could I? Mufasa’s ghost: You have forgotten who you are and so have forgotten me. Look inside yourself Simba. You are more than what you have become. You must take your place in the circle of life. Simba: How can I go back!? I’m not…

Hi, My Name Is Rain. What’s Yours?

Posted on May 1, 2012 by PromoKitchen Contributing Editor

Steve Woodburn, MAS, is an account manager for Staples Promotional Products. Reach him at stephen.woodburn@staplespromoproducts.com. I’ve always been fascinated with brands, their products and the names chosen for those products. Some become iconic and last for centuries while others struggle to survive even a few years. DuPont, Colgate and Citibank have been operating for 200+ years while scores of others…

Yeah, I Do Buy A Lot of Swag, But Typically From My Aunt

Posted on April 19, 2012 by PromoKitchen Contributing Editor

The following article was written by Kamran Popkin, creative director (and rebel-rousing instigator) at swagclub. Several years ago, I was referred to one of the most beautiful women I’ve ever seen. Checked her shop out on the FB and was stunned. She’s unreal. And, I don’t mean cute, or even sultry. She is chest-clutching, breath-defying beauty. Poetry in motion. So awesome,…

Working With The Right Customers: No Magic Wand Required

Posted on March 28, 2012 by PromoKitchen Contributing Editor

The following article was written by Steve Pons, vice president – national sales, at Accolade Promotion Group (APG), a division of Golf Town Canada Inc. Congratulations! You’ve just been handed a magic wand. You can use the wand to do anything you want for your business, but there’s a catch… The wand is SINGLE USE. And it can’t just drop $1B…

Marketing With Video: 4 Myths Debunked

Posted on March 21, 2012 by PromoKitchen Contributing Editor

The following post was contributed by Heidi Thorne, president and founder of Thorne Communications and publisher of Promo With Purpose Today. According to recent stats, there are 4 billion views on YouTube PER DAY. There are about 800 million unique visitors to YouTube every month. In 2011, there were over 1 trillion video views on YouTube. Translation? That is equivalent to…

Free Yourself From FREE

Posted on March 14, 2012 by Jonathan Irvin

A good friend of mine is a professional photographer. When I say professional, I mean he has dedicated his economic earning efforts and committed his family’s stability to taking pictures for people or companies at their request, with expensive cameras, lighting, a commercial studio, and a talent that he has acutely developed to capture moments, events, smiles and human essence….

#SMWNYC: Five B2B Best Practices

Posted on February 27, 2012 by PromoKitchen Contributing Editor

The following article was written by John R. B. Cudahy, Regional Sales Manager at Starline. Social Media Week (#smw12) kicked off in NYC on February 13 with a full day of education and networking. I began my week with a session on B2B Social Media Marketing. While every bit of information was useful, I found five best practices that rose…

Stop Jamming Your Tongue in the Prospect’s Ear: An Atypical Elevator Pitch

Posted on February 23, 2012 by Danny Rosin

You are on the golf course. Or at a networking function. Or maybe you really are in an elevator. And there he or she is. The prospect. Now, what should you do? Instead of breaking out that polished elevator pitch Gitomer’s Toastmaster Sales 101 class taught you to rehearse in front of the mirror, breath deeply and take off your…

Content Is The New Cold Call

Posted on February 8, 2012 by Bobby Lehew

Do you receive cold calls either via phone or face-to-face? Do you ever listen to an entire pitch? I still receive cold calls. They’re called interruptions. Do you read blogposts? News articles? Newsletters? Watch video? Listen to podcasts or audio? Creative, compelling, helpful content is the new cold call. Much of your success in cold calling relies on timing. If…

1993 and the Rena Lopez Story

Posted on January 29, 2012 by Tonia Allen Gould

The year was 1993, and I just landed a sales job in downtown Los Angeles working for a national digital imaging and photographic lab that catered mostly to clients in the cosmetic, architectural, advertising and entertainment industries. It was my first corporate job, and one where a suit and high heels were my typical attire. I’m pretty sure, back then,…