When PromoKitchen chefs and Brand Fuel business partners Robert Fiveash and Danny Rosin were casually talking about how they used to approach the promotional products market using the tools available in the industry 15 years ago, their list grew. And as that list got longer, in most cases, they were delightfully surprised at the improvements that had taken place in the industry in
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Then/Now Promo Industry Reflection
When PromoKitchen chefs and Brand Fuel business partners Robert Fiveash and Danny Rosin were casually talking about how they used to approach the promotional products market using the tools available in the industry 15 years ago, their list grew. And as that list got longer, in most cases, they were delightfully surprised at the improvements that had taken place in theRead More
BE A PROMO SUPERHERO!
BE A PROMO SUPERHERO! The jargon in this industry sounds like a foreign language to a newbie, right? Like many people, I came to this industry from another career. I remember sitting in my first promotional products staff meeting wondering what a placket was. My past training in sales was very feature/benefit driven.Read More
When the Peripheral Opponent is You
(Cross-posted from bobbylehew.com, with apologies to Steven Pressfield). As an avid book collector, I’ve amassed more than my share of unread books. It’s a possessive obsession, an incurable malady. Of the piles and piles of books I’ve purchased through the years, none seem to retain their unread status longer than the books that fallRead More
Breaking Down Invisible Tradeshow Barriers
“What kind of businesses do you most frequently call on?” By my estimation, a combined 30 tradeshows will have occurred in the tradeshow-laden first quarter of 2013. The combined time and financial investment made by our industry participants during this time period is nothing short of staggering, and the economic impact to the surrounding businesses thatRead More
A Special Brand Of Fearlessness
First I want to say that being a leader requires the ability to get people to follow you. Sounds elementary and obvious, but to really create a following you must poses certain skills and charisma that make people feel they are following something that will either benefit them or a cause they believe in.Read More
BE A PROMO SUPERHERO! The jargon in this industry sounds like a foreign language to a newbie, right? Like many people, I came to this industry from another career. I remember sitting in my first promotional products staff meeting wondering what a placket was. My past training in sales was very feature/benefit driven. Quickly,
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Happy 1st Birthday, PromoKitchen! Thanks for your support and make sure you join us for another great year ahead! ~ Your PromoKitchen Chefs
“What kind of businesses do you most frequently call on?” By my estimation, a combined 30 tradeshows will have occurred in the tradeshow-laden first quarter of 2013. The combined time and financial investment made by our industry participants during this time period is nothing short of staggering, and the economic impact to the surrounding businesses that our
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First I want to say that being a leader requires the ability to get people to follow you. Sounds elementary and obvious, but to really create a following you must poses certain skills and charisma that make people feel they are following something that will either benefit them or a cause they believe in. For
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It’s a PromoKitchen Party – Texas Style! Hop in a cab with a few of your friends and mosey on over to the Hard Rock Cafe on February 6th. We’ll be there from 5:30 – 7:30 pm. This is your chance to catch up with old friends, meet some new people and chat about
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Jeff Becker, President and Founder of Kotis Design joins us to chat about his success from start-up to an $18 million enterprise. Topics discussed in this episode include selling to colleges/fraternities, breweries, collegiate licensing, manufacturing, managing salespeople, structuring your business to grow, developing a value-add business, market positioning and more. This is a rocket ride
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If you’ve followed me for any length of time, you’ve likely seen evidence of my love for all things Star Trek (especially The Next Generation for you Trekkies who are interested). One of my favorite gizmos from Star Trek is the replicator. In the far future, this could be an amazing tool for the promotional
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‘This might seem an odd thing to photograph. This pen belonged to a waitress in Oxford, Mississippi. She took our order at the Old Venice Pizza Company and forgot her pen. It came from General Electric Aviation’s composites plant in Batesville. I carried it with me for two years and used it to document travels,
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Copyright © 2013 All Rights Reserved