Brad White, Author at PromoKitchen

Stop Selling Stuff – Part 1

Posted on March 20, 2014 by Brad White

Rare is the opportunity for suppliers to see their products in action. You create new products and market them to your distributors. You field requests for samples and you write quotes. You source products or you make them yourself. You carefully decorate them, box them up and ship them to an event. You have spent so much time and effort…

What I Learned From Losing A $10 Million Sale

Posted on November 12, 2013 by Brad White

I’ll never forget the time I answered the phone and heard this: “Hi, yes, my client is looking for five million t-shirts to be packaged with their product and sold in stores. Can you handle that type of order?” Long, confused pause… “Excuse me, how many shirts?” “Five million. It’s for a major promotion.” Ha! Well let’s nominate this lady…

Tips for Tradeshow Attendees

Posted on January 10, 2013 by Brad White

So you are ready to start the New Year and you’re preparing to go to the big tradeshow. You will be looking for new products, forming new relationships, and reconnecting with colleagues and friends. With travel and events, the show will keep you constantly on the move for a week straight. Then quickly upon your return home, you will be…

Outside The Box is Not Far Enough

Posted on December 5, 2012 by Brad White

Yesterday, at businesses everywhere, this meeting happened: “Okay everyone, we need to think outside the box for next year’s marketing campaign. We want some ideas that will really shake things up. What we want is a game-changer! What crazy ideas do you have?” Then the ideas start rolling. “Let’s throw a launch-party! Let’s give away a car! Let’s support a…

Public Speaking: Nervous? Or Nailin’ It!

Posted on November 17, 2012 by Brad White

“I think I might barf on my Jimmy Choo’s,” she said in despair. “This sucks!” That’s what I heard when I picked up the phone a few weeks ago while a friend of mine was suffering from a good old fashioned case of glossophobia—the fear of public speaking. She talked nervously into the phone from outside her event, just about…

The Whys And Hows Of Mentorship

Posted on March 5, 2012 by Brad White

In our efforts to be a productive industry resource, the PromoKitchen community launched a mentor program this year. Our goal has been to pair promotional products veterans with a young generation of new professionals. The first two rounds of veterans and young professionals have been successfully paired, and we are proud to announce that this new program is underway–but the…

Setting Goals

Posted on December 4, 2011 by Brad White

Whether you can believe it or not, the year is over. In just a few short weeks we will wave goodbye to 2011. Hopefully you achieved your goals, and you have created specific goals for next year. What’s that? You haven’t set goals for 2012? Your competitor has. Good businesses and smart people plan their year well in advance to…