Tonia Allen Gould, Author at PromoKitchen

Photo Courtesy of bionicteaching via Compfight cc

Downside Of The Data Fast Lane

Posted on February 10, 2014 by Tonia Allen Gould

Marketing data enables plenty of efficiencies for consumers. But convenience shouldn’t blind us to the potential hazards. Marketers, technology platform engineers and creative leaders are rewriting the rules of consumerism and technology by mining the wealth of information and analytical data arising from our online lives. This is happening at breakneck speed, thanks to the proliferation of intuitive, work-from-anywhere, cloud-accessible…

Take A Bigger Piece Of The Marketing Pie

Posted on December 23, 2013 by Tonia Allen Gould

Finding the right promotional product that enforces a brand under budgetary restrictions are some of the biggest challenges that promotional products sales or project management representatives face with their clients. The knee-jerk reaction is to adhere to those budgetary constraints by delivering affordable, albeit sub-standard product that meets those challenges, inadvertently compromising a client’s brand integrity along the way. Oftentimes,…

Confessions Of A Forty-Three-Year-Old Social Butterfly

Posted on October 10, 2013 by Tonia Allen Gould

If you are a friend of mine on Facebook, then you’d know that I live my life fairly openly and somewhat transparently. I’m the first to laugh and poke fun at myself when something humorous has happened by attempting to be witty on my wall about it. I revel in it when I make you laugh because I like to think I…

That’s Your Paycheck Calling…Answer It

Posted on December 14, 2012 by Tonia Allen Gould

Bravo and congratulations again to Mark Graham and Bobby Lehew for putting on such an informative podcast with marketing luminary, Seth Godin. Enough has been said already about what a major coup d’état it was to rope in such a high-profile author, speaker and marketer on a PromoKitchen podcast, and I was personally glad to see that so many…

Remember Who You Are

Posted on May 2, 2012 by Tonia Allen Gould

Have You Forgotten? Simba: Father?! Mufasa’s ghost: Simba, you have forgotten me. Simba: No! How could I? Mufasa’s ghost: You have forgotten who you are and so have forgotten me. Look inside yourself Simba. You are more than what you have become. You must take your place in the circle of life. Simba: How can I go back!? I’m not…

1993 and the Rena Lopez Story

Posted on January 29, 2012 by Tonia Allen Gould

The year was 1993, and I just landed a sales job in downtown Los Angeles working for a national digital imaging and photographic lab that catered mostly to clients in the cosmetic, architectural, advertising and entertainment industries. It was my first corporate job, and one where a suit and high heels were my typical attire. I’m pretty sure, back then,…

Finding Value in Creativity

Posted on December 13, 2011 by Tonia Allen Gould

What’s an idea? The mere concept of an idea is difficult, maybe even impossible to perfectly define. Even notable philosophers couldn’t seem to agree on what an idea truly means. The Free Dictionary Online indicates that according to the philosophy of Plato, the definition of an idea “is an archetype of which a corresponding being in phenomenal reality is an…

For the Guy in the Front Row

Posted on October 23, 2011 by Tonia Allen Gould

The Advertising Specialty Institute (ASI), the largest media and marketing organization serving the promotional products industry, invited me to speak at their shows last year on “Building Killer Campaigns.” Sometime soon, I’ll write about the preparation involved in public speaking and about my journey to my first hour-long speaking engagement. (Leading up to this point, I had only served on…