PromoKitchen

Breaking Every Rule In The Book

Posted on February 9, 2012 by Mark Graham

I had the pleasure of attending the Biz Stone keynote at the ASI Dallas show. Seconds before our photograph was taken, I said he must feel like Santa Claus having to pose with so many strangers. I am sure he’s heard worse small talk. As the founder of a distributor and co-founder of a social software company, I was smitten…

Being Afraid

Posted on January 31, 2012 by Lon McGowan

Many of you know that this month marks iClick’s ten year anniversary. I started iClick on Dec 31, 2001 in my Seattle apartment with 14 credit cards, a computer connected to dial-up, and a half-baked idea to import digital cameras. I could use this opportunity to reminisce but I did that already at our holiday party. I could tell you about…

Interview with Craig Morantz

Posted on January 12, 2012 by Mark Graham

I met Craig Morantz in the late 1990s when I started my distributorship and he was growing his Toronto based supplier, Aware Marketing. Simply put, Craig zigged while others zagged. He brought a flare to an industry that was pretty conservative at the time (still is for the most part). Our businesses grew together and it was fun to collaborate…

WHY Do You Do What You Do?

Posted on December 18, 2011 by Danny Rosin

My business partner, Robert Fiveash, and I are keenly aware that right now, we are working four times as hard for the same amount of income. The economy has forced us to get lean and mean. And that’s not such a bad thing. We are fighting the good fight by trying new things and developing new services for our clients….

For the Guy in the Front Row

Posted on October 23, 2011 by Tonia Allen Gould

The Advertising Specialty Institute (ASI), the largest media and marketing organization serving the promotional products industry, invited me to speak at their shows last year on “Building Killer Campaigns.” Sometime soon, I’ll write about the preparation involved in public speaking and about my journey to my first hour-long speaking engagement. (Leading up to this point, I had only served on…

Cash is Still King – and Hard to Resist

Posted on October 23, 2011 by Lon McGowan

As a follow-up to my last post on incentives, let’s talk about cold, hard cash. Legal tender. The Benjamins. Real money, nothing virtual. The kind you measure by sheer bulk. Here’s my theory: If I add a $100 bonus to your paycheck this week or give you $100 cash, what’s the difference? First, the cash is instant. The minute you…