angryclient

How to Manage An Irate Client

“Speak when you are angry and you’ll give the best speech that you will ever regret.” I was inspired to write this post because of an awful situation involving an angry client and a salesperson who was unsure how to address them or the problem. And believe it or not, I actually look forward to these sorts of business dilemmas…

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Then/Now Promo Industry Refection

Then/Now Promo Industry Reflection

When PromoKitchen chefs and Brand Fuel business partners Robert Fiveash and Danny Rosin were casually talking about how they used to approach the promotional products market using the tools available in the industry 15 years ago, their list grew. And as that list got longer, in most cases, they were delightfully surprised at the improvements that had taken place in the industry in such a short period of…

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planet apes

The Distributor-Supplier Relationship: One Distributor’s Perspective.

With 20 years in the industry, I have seen a lot. I’ve been on the other end of the phone trying to get information from a supplier about a $10,000 opportunity, where the supplier said they would call me back within the hour with the basic stock and pricing information I requested – and I never received a call back….

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tongue in ear

Stop Jamming Your Tongue in the Prospect’s Ear: An Atypical Elevator Pitch

You are on the golf course. Or at a networking function. Or maybe you really are in an elevator. And there he or she is. The prospect. Now, what should you do? Instead of breaking out that polished elevator pitch Gitomer’s Toastmaster Sales 101 class taught you to rehearse in front of the mirror, breath deeply and take off your…

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questionmarks

WHY Do You Do What You Do?

My business partner, Robert Fiveash, and I are keenly aware that right now, we are working four times as hard for the same amount of income. The economy has forced us to get lean and mean. And that’s not such a bad thing. We are fighting the good fight by trying new things and developing new services for our clients….

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QR_What's-New

QR Codes and Promo Products (and how it all works)

“Sign, sign everywhere a sign” goes the song by The 5 Man Electrical Band. Quick Response (QR) Codes are ubiquitous these days. Check out a real estate sign and by taking a picture of a QR Code with your smart-phone QR Code scanner (free app), you can take a virtual tour of the home you are standing in front of….

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brandgood

Can You Save the World with Promotional Products?

We are in an industry where many buyers refer to us as “trinkets and trash salespeople.” That awful moniker makes you beg the question, where is the good in what we do every day? Sure, nifty giveaways will help drive prospects to tradeshow booths and branded holiday gifts make clients feel like you give a damn about them. These things…

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