PromoKitchen Contributing Editor, Author at PromoKitchen

Salt & Pepper #7 – Industry Compensation Models

Posted on August 7, 2015 by PromoKitchen Contributing Editor

Welcome to Salt & Pepper! Salt & Pepper is basically the PromoKitchen equivalent of debate team. The purpose of this monthly article is to open up discussion and conversation on different challenges facing the Promotional Products Industry. In this edition of Salt & Pepper, Chef Kirby Hasseman and industry veteran Bill Petrie discuss the current industry compensation model for distributors….

Pre-register for PK PowerUp! Chicago

Posted on July 10, 2015 by PromoKitchen Contributing Editor

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Salt and Pepper #6 – Traditional Tradeshows vs. EME/Power Meeting

Posted on July 10, 2015 by PromoKitchen Contributing Editor

PK Podcast #84 – Tonia Allen Gould

Posted on July 9, 2015 by PromoKitchen Contributing Editor

In today’s PK Podcast episode, chefs Mark Graham, co-founder of commonsku and Danny Rosin, President of Brand Fuel get the chance to speak with one of the industry’s most energetic, creative and adventurous entrepreneurs, Tonia Allen Gould. Tonia is the owner/founder of Tagsource, an award-winning, consumer promotions and marketing agency. With a creative, client-centric approach to brand development, TAG! builds…

Consider the Cost of Bidding

Posted on June 8, 2015 by PromoKitchen Contributing Editor

This article was written with the end user in mind by PromoKitchen Chef Kirby Hasseman of Hasseman Marketing When creating a promotional campaign, you want a creative powerful promotion that will wow customers and affect human behavior. That is what a great Promotional Products campaign can do…affect change. The best campaigns can create an increase in direct mail opens, engagement…

Salt & Pepper V – The Next Big Industry Shift

Posted on June 5, 2015 by PromoKitchen Contributing Editor

Leadership – Discipline, Patience, Rehearsal, and Talent

Posted on May 7, 2015 by PromoKitchen Contributing Editor

The following article was written by Mary Ellen Harden, President of Wall Street Greetings. Leadership is like ballet – if it doesn’t look easy it’s a disaster. As a graceful ballerina pirouettes on stage the audience admires the ease with which she balances twirls and floats. Most spectators don’t even think about the tireless rehearsals, strenuous athletic training, and strict…

Salt and Pepper #4 – Death to the Printed Catalog?

Posted on May 4, 2015 by PromoKitchen Contributing Editor

Welcome to Salt & Pepper! Salt & Pepper is basically the PromoKitchen equivalent of debate team. The purpose of this monthly article is to open up discussion and conversation on different challenges facing the Promotional Products Industry. In this edition of Salt & Pepper, Chef Kirby Hasseman and industry veteran Bill Petrie debate whether or not our industry should continue…

Salt & Pepper: Special Edition – Staples/Accolade Promotion Group

Posted on April 23, 2015 by PromoKitchen Contributing Editor

Welcome to Salt & Pepper! Salt & Pepper is basically the PromoKitchen equivalent of debate team. The purpose of this monthly article is to open up discussion and conversation on different challenges facing the Promotional Products Industry. Given the enormity of the Staples acquisition of Top 40 Distributor Accolade Promotion Group, chef Kirby Hasseman and industry veteran Bill Petrie discuss…

Community Post – How We See Brands

Posted on April 16, 2015 by PromoKitchen Contributing Editor

With the marketplace in constant flux, how your brand is perceived from the outside is one thing; however, the ultimate long-term success of your brand is determined not only by the legacy and staying power of your brand name, but by the sustainability of your competitive advantage. Nigel Harris of PowerStick.com Inc. recently submitted this food for thought. How does…