PromoKitchen Contributing Editor, Author at PromoKitchen

Salt & Pepper #3 – Swag.

Posted on April 3, 2015 by PromoKitchen Contributing Editor

Welcome to Salt & Pepper! Salt & Pepper is basically the PromoKitchen equivalent of debate team. The purpose of this monthly article is to open up discussion and conversation on different challenges facing the Promotional Products Industry. This month we tackle the industry debate on the use of the word swag. PromoKitchen chef Kirby Hasseman and industry veteran Bill…

PK Podcast #77 – A Conversation with Seth Godin

Posted on March 30, 2015 by PromoKitchen Contributing Editor

The PromoKitchen Podcast was honored to once again welcome Seth Godin as our guest. During this podcast Seth spoke to us about his new book, “What to do When it’s Your Turn”, avoiding the race to the bottom, the importance of community building and a whole lot…

PK Podcast #76 – Kevin Maloney, ZVerse

Posted on March 26, 2015 by PromoKitchen Contributing Editor

In today’s episode, Chefs Mark Graham of CommonSku and Danny Rosin of Brand Fuel, are going to explore the new and exciting world of 3D Printing. 3D technology has been getting a lot of play in the media these days, but many of us in the promotional products industry are waiting for 3D tech to make an impact within our…

PK Podcast #75 – Aaron Draplin

Posted on March 17, 2015 by PromoKitchen Contributing Editor

Every February a team of marketing and design geeks descend upon Raleigh for the annual High Five Conference. At this year’s event, no one was geekier than today’s guest. This someone dazzled the High Five audience with stories about how he became a one man graphic design branding machine and how local advertising campaigns were manhandled under the ruse of…

PK Podcast – PPAI Expo w/ Marty Lott & Jo-an Lantz

Posted on March 9, 2015 by PromoKitchen Contributing Editor

During the PPAI Expo, PromoKitchen recorded a special podcast. This podcast features two of the most successful leaders in the industry, SanMar’s Marty Lott and Geiger’s Jo-an Lantz, MAS. PromoKitchen Chefs Mark Graham and Bobby Lehew sat down with Marty and Jo-an and entered into conversation about more than just profits and progress. The discussion dove far beyond the top…

Salt & Pepper #2 – One Sided Relationships

Posted on March 6, 2015 by PromoKitchen Contributing Editor

Welcome to Salt & Pepper! Salt & Pepper is basically the PromoKitchen equivalent of debate team. The purpose of this monthly article is to open up discussion and conversation on different challenges facing the Promotional Products Industry. This month we tackle the subject of Distributor/Supplier Relationships. What are your thoughts on each side? We welcome your comments! NOTE: Salt…

Register to be a part of the conversation with Seth Godin

Posted on March 2, 2015 by PromoKitchen Contributing Editor

On March 24, we will welcome Seth Godin back to PromoKitchen! Seth will join Mark Graham and Kirby Hasseman for a conversation about his bold new book It’s Your Turn and the ways we can apply the book’s lessons to the promotional products industry. This will be a live podcast and…

PK Podcast #74 – Seth Barnett

Posted on February 26, 2015 by PromoKitchen Contributing Editor

In today’s episode we are going to look at the aging state of the promotional products industry as it pertains to our workforce. While age translates into experience and stability, we also need to position our industry as attractive to the younger generations. Other industries like media, advertising, and technology are great examples of sectors that have done a good…

When You’re Up to Your @** in Alligators

Posted on February 24, 2015 by PromoKitchen Contributing Editor

This post was written by PromoKitchen Chef Marshall Atkinson, COO of Visual Impressions, and originally appeared on his blog There is a small sign that used to hang in my dad’s office that reads, “When you are up to your ass in alligators it’s difficult to remember that your initial objective was to drain the swamp”. He passed away a…

What Would Make Me Feel Good Right Now?

Posted on February 19, 2015 by PromoKitchen Contributing Editor

This feature was written by PromoKitchen Chef Jessica Hutwelker Sunrise Identity If you’re anything like me, honoring ourselves and our needs is one of the hardest things to do. From the moment we wake up until the moment we go to bed, often times it seems that the day does not belong to us. It belongs to serving everyone and…