Bobby Lehew, Author at PromoKitchen - Page 6 of 7

Pk #8 – The Future of Technology in the Promotional Products Industry

Posted on January 29, 2012 by Bobby Lehew

In this episode, Bobby Lehew and Mark Graham discuss their favorite tech tools and thoughts on where technology fits in our profession and the future of Ecommerce in the promotional products industry. Some of the topics discussed in this episode: Dropbox, Basecamp and Google Apps Google’s Zero Moment of Truth Will Ecommerce replace the traditional sales rep in the future? The…

PromoKitchen Party, ASI Dallas Show!

Posted on January 24, 2012 by Bobby Lehew

The PromoKitchen community sure likes to party. (Couldn’t be because of the chefs involved, could it?) If you missed EXPO or the ASI Orlando party (pics here!), never fear, it looks like PK Parties might become a staple at major industry events (let’s keep our fingers crossed). The perpetual party is moving to the ASI Show in Dallas,…

PK #7 – Dana Zezzo

Posted on January 22, 2012 by Bobby Lehew

In this episode, Bobby Lehew and Dana Zezzo meet for an early morning chat at the ASI Power Summit. (Tim Andrews even makes a cameo appearance as a photographer). A fast-paced, rich conversation on a myriad of topics, including: The law of reciprocity and the power of giving away your secrets Zezzo’s Three Levels of Marketing National account advice Powerful advice…

PK #6 – Paul Bellantone, PPAI

Posted on January 15, 2012 by Bobby Lehew

In this episode, Mark Graham and Bobby Lehew sit down with Paul Bellantone at the recent PPAI Expo and discuss: The growing optimism in the industry PPAI’s role in providing legislative oversight for the industry The impact of social media on an organization like PPAI The new PPAI certification designations (TAS, CAS, MAS and MAS+) The effectiveness of shows and…

Another PK Party?

Posted on January 11, 2012 by Bobby Lehew

If you’re heading to ASI Orlando, join the PromoKitchen chefs at the world famous Taverna Opa restaurant. Register on facebook to join the fun!

ASI Orlando!

Posted on January 11, 2012 by Bobby Lehew

Lots of cooking in the kitchen at ASI Orlando next week: The place to be, without a doubt, is the Promokitchen Party at Taverna Opa in Orlando, join the party here Chef Graham is leading a few classes: 20 Budget-Friendly Ideas to Build Business Now and Google, Apple and Zappos: Copy their Marketing Secrets A bevy of PK rock stars…

PK #5 – Kickstarting Your Best Year Ever

Posted on January 8, 2012 by Bobby Lehew

Want a shot of adrenaline for your attitude? How about kick starting your year with a healthy dose of optimism? Then check out this week’s podcast! Recorded live during the PromoKitchen launch party (the breakout party of the year with over 350 people in attendance), it features many awesome members of the Promokitchen community answering the question, “what are you…

PK #4 – No Business Like Show Business, Part Two

Posted on December 22, 2011 by Bobby Lehew

Mark and Bobby continue the discussion on show business with the always insightful Dana Zezzo joining us to discuss shows from a supplier’s perspective: How suppliers and distributors can work together to make the most out of shows Stages in a supplier’s growth and how this impacts tradeshow behavior Shaking bad tradeshow practices How to move from merely scanning badges…

PK #3 – No Business Like Show Business

Posted on December 15, 2011 by Bobby Lehew

The Big Shows by ASI and PPAI are on the horizon and this week’s episode features Mark Graham and Bobby Lehew discussing best practices as they relate to Show Business. Discussed in this episode are ways to capture all the significant ideas you see on the show floor, how to make the most of the education sessions and how to…

PK #2 – SWAG: What’s in a Name?

Posted on December 8, 2011 by Bobby Lehew

This week’s episode features Brad White, Mark Graham and Bobby Lehew discussing the use of the term ‘SWAG’ and, more importantly, what this term means to the markets we serve and the impact of this term on our industry at large. Discussed in this episode: Four-Letter Words from Kyle Richardson of Promo Marketing featured on Connections, the blog of Paul…