Bobby Lehew, Author at PromoKitchen - Page 5 of 7

PK #15 – Tech Meets Promo: Dale Denham

Posted on April 30, 2012 by Bobby Lehew

Continuing our series ‘Tech Meets Promo’, in this episode we chat with Dale Denham, Chief Information Officer at Geiger. During this podcast, we discuss the complexities of ecommerce and the promotional products business and how this relates to both suppliers and distributors when setting up ecommerce options, plus: How important ecommerce will be five years from now The complexities of…

PK #14 – Social, 2012

Posted on April 22, 2012 by Bobby Lehew

We’re interrupting our series ‘Tech Meets Promo’ by discussing social media, social selling and what this means to us today. During this weeks discussion, we make an unplanned call to Nathan Bailey with Ideation, a successful distributor in Portland, OR and discuss issues relates to social, including: What we are doing now, different from when we first began using social…

PK #13 – Tech Meets Promo: Essent

Posted on April 2, 2012 by Bobby Lehew

We’re continuing our series ‘Tech Meets Promo’ by discussing the future of technology and the promotional products business with the brightest minds in the tech + promotional community. This weeks discussion features Eric Alessi, President and CEO of Essent Corporation, join us as we discuss: The scalability of the promotional products industry The thriving model of ecommerce and its disruption…

PK #12 – Tech Meets Promo: Promo Labs

Posted on March 27, 2012 by Bobby Lehew

This week, we’re kicking off a new series on the PK podcast called, Tech Meets Promo. In this series we’ll be interviewing some of the brightest minds in the tech + promotional community. We’ll review various services and discuss the future of technology and ecommerce as it relates to the promotional products profession. In the first episode, Bobby Lehew visits…

The Facebook Hiatus

Posted on March 7, 2012 by Bobby Lehew

Two weeks ago I decided to take a Faceook hiatus and deactivated my Facebook account. (Those that know me well know that I have had a love/hate with Facebook since it’s inception). My reason for removing myself from the social slipstream? Purely attention deficit. I was spending more time reading status updates than reading essays or books. Now, I’m a…

PK #11 – Sales and the New Hybrid Sales Rep

Posted on February 19, 2012 by Bobby Lehew

Bobby Lehew and Mark Graham chat with notable chef, Roger Burnett (National Director of Branded Merchandise for Workflow One) on the ever changing topic of sales and business development. One of our richest conversations to date, the sales conversation in this podcast includes: The death of the cold call? (outbound vs. inbound marketing) The new hybrid sales rep (marketer +…

Bite-Size Business Development

Posted on February 16, 2012 by Bobby Lehew

You know the old adage: How do you eat an elephant? One bite at a time. Do these phrases sound familiar? I wish I had time to focus on new business When things slow down I’m going to start calling on new business Next quarter, I’m going to call on one hundred new businesses a week This year, I’m focusing…

PK #10 – Craig Morantz Interview

Posted on February 12, 2012 by Bobby Lehew

Bobby Lehew and Mark Graham sit down with Craig Morantz who is leaving the industry after fifteen successful years with both Polyconcept and Aware, the company he founded. This “exit interview” offers some insightful commentary and conversation regarding: Disintermediation and the future of the promotional products industry The strength and fragility of the promotional products supply chain Advice for suppliers…

Content Is The New Cold Call

Posted on February 8, 2012 by Bobby Lehew

Do you receive cold calls either via phone or face-to-face? Do you ever listen to an entire pitch? I still receive cold calls. They’re called interruptions. Do you read blogposts? News articles? Newsletters? Watch video? Listen to podcasts or audio? Creative, compelling, helpful content is the new cold call. Much of your success in cold calling relies on timing. If…

PK #9 – Swag Redux

Posted on February 5, 2012 by Bobby Lehew

Bobby Lehew, Mark Graham and Brad White visit the a PPAI Headquarters in Dallas and sit down with Paul Bellantone again to continue the discussion on the term swag and the distinct purpose behind a distributor’s use of the word and that of the association; additional subjects discussed in this episode: Insight into the legislative battle against the promotional products…