Featured Archives - Page 3 of 14 - PromoKitchen

Salt and Pepper #6 – Traditional Tradeshows vs. EME/Power Meeting

Posted on July 10, 2015 by PromoKitchen Contributing Editor

Welcome to Salt & Pepper! Salt & Pepper is basically the PromoKitchen equivalent of debate team. The purpose of this monthly article is to open up discussion and conversation on different challenges facing the Promotional Products Industry. In this edition of Salt & Pepper, Chef Kirby Hasseman and industry veteran Bill Petrie discuss the pros and cons of different industry…

PK Podcast #84 – Tonia Allen Gould

Posted on July 9, 2015 by PromoKitchen Contributing Editor

In today’s PK Podcast episode, chefs Mark Graham, co-founder of commonsku and Danny Rosin, President of Brand Fuel get the chance to speak with one of the industry’s most energetic, creative and adventurous entrepreneurs, Tonia Allen Gould. Tonia is the owner/founder of Tagsource, an award-winning, consumer promotions and marketing agency. With a creative, client-centric approach to brand development, TAG! builds…

Distributors: Please Quit B***ng About The Online Competition

Posted on June 17, 2015 by Mark Graham

I read the following post on an industry discussion group this week and it compelled me to write this tough love piece. All of this has been written from the vantage of someone who started a distributorship 17 years ago and deals with online competitors all the time. Offline Distributor/33 Years Industry Experience writes: “It’s happened twice today. Lost…

PK Podcast #83 – Jacques Panis, Shinola

Posted on June 10, 2015 by Mark Graham

In this episode of the PK Podcast, Mark Graham and fellow chef Robert Fiveash speak with the leader of one of America’s most interesting and bravest new companies, Shinola. Today’s guest is also a promotional products alumnus, a former employee of Brand Fuel no less, and he speaks to us on how his time in the industry prepared him for…

Consider the Cost of Bidding

Posted on June 8, 2015 by PromoKitchen Contributing Editor

This article was written with the end user in mind by PromoKitchen Chef Kirby Hasseman of Hasseman Marketing When creating a promotional campaign, you want a creative powerful promotion that will wow customers and affect human behavior. That is what a great Promotional Products campaign can do…affect change. The best campaigns can create an increase in direct mail opens, engagement…

Salt & Pepper V – The Next Big Industry Shift

Posted on June 5, 2015 by PromoKitchen Contributing Editor

PK Podcast #82 – Marshall Atkinson

Posted on May 29, 2015 by Mark Graham

In this PromoKitchen Podcast, Mark Graham and chef Roger Burnett speak with Marshall Atkinson of Visual Impressions. Within the promotional products industry, contract screen printers and embroiderers drive a large amount of volume, yet many of them lack the visibility enjoyed by more prominent promotional suppliers. There is no doubt about it, contract decorators play a key role in the…

PK Podcast #81 – Mike Stopforth, Cerebra – South Africa

Posted on May 13, 2015 by Mark Graham

Mark Graham recently stumbled across a great blog post written by the owner of a South African ad agency. His name was Mike Stopforth. He loved the post so much that he tracked him down in Johannesburg for an interview. Mike is the CEO of Cerebra, an ad agency based on South Africa and one of the most of…

Leadership – Discipline, Patience, Rehearsal, and Talent

Posted on May 7, 2015 by PromoKitchen Contributing Editor

The following article was written by Mary Ellen Harden, President of Wall Street Greetings. Leadership is like ballet – if it doesn’t look easy it’s a disaster. As a graceful ballerina pirouettes on stage the audience admires the ease with which she balances twirls and floats. Most spectators don’t even think about the tireless rehearsals, strenuous athletic training, and strict…

Salt and Pepper #4 – Death to the Printed Catalog?

Posted on May 4, 2015 by PromoKitchen Contributing Editor