Roger Burnett, National Director of Branded Merchandise for WorkflowOne, father of three and lucky husband. We’ve got work to do as an industry if we’d like to be seen as the advertising and marketing medium that we consider ourselves, and it starts with training. How the average distributorship survives in a competitive marketplace with an absence of professional sales training is astonishing to me. I’m a student of sales, I love working on an account or market based strategy as opposed to a meat and potatoes geographic territory, and I LOVE sharing best practices with others.

I’ve been actively giving back to the industry thru my participation in my Regional Trade Association, serving as MiPPA’s current President and RAC Delegate, as well as my spot on the Regional Association Council Board of Directors, as the sitting Secretary and incoming Vice President, which has me on a path to serve as RAC President in 2014. I love the chance to hear from Regional Association members and non-members alike, and welcome the opportunity to chat about the industry I love anywhere, anytime…preferably over a micro-brew at a great spot of your choosing!