Dana R Zezzo is currently the VP of Sales and Marketing for the leading towel supplier in the industry – Pro Towels Etc. Dana has used traditional sales and marketing PLUS completely embraced social media and technology to guide the company to grow 700% in the last 4 years.

Under Dana’s leadership, Pro Towels was the first supplier to utilize streaming video technology – VideoFarm.tv then integrate that into a flip catalog – ZOOMcatalog. First supplier to integrate a Facebook app to help distributors with social media content – PostHelpers. Dana also played a role in the creation of PostHelpers with David Verchere. First supplier to incorporate the “Stash Button” from PromoLabs into its website.

2010 Dana was named to the ASI Hot List and was also named to Stitches Top 20 Most Influential People. Dana was also very proud to help Pro Towels owner Kevin Nord win 2011 ASI Supplier Entrepreneur of the Year. Dana currently sits on the PPAI Supplier Committee and on the Stitches Editorial Advisory Board.

In 2010 and 2011 Dana’s claim to fame came in the form of industry speaking on Social Media. He spoke over 30 times around the country teaching distributors and suppliers alike the POWER of Social Media.

To further the mission of PromoKitchen: I am really looking forward to playing an important role in the mentoring project. Happy to help with social media concepts, podcasting. and bringing just good energy to the group!