Bobby Lehew is the Chief Branding Officer at ROBYN, a branded products fulfillment company that creates and distributes promotional products, corporate apparel and collateral printed materials through private-label, ecommerce company stores. ROBYN was recognized three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S. and has twice been featured in ASI’s Counselor magazine as one of the “Best Places to Work”.
Bobby is a frequent speaker on topics related to marketing, social media, content development, blogging and company stores and was recognized by ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010 Hot List) and in OKC Biz magazine’s “Forty Under 40″.
Almost all of Bobby’s hobbies have deadlines: author of the blog Branded Matters, co-host of the podcast the 7 Minute Smarketer and now co-editor and co-host of PromoKitchen and the PromoKitchen Podcast.
To further the mission of PromoKitchen: Help create and curate rich content for our PK site and podcast.
Favorite promotional product:Leather duffle or leather anything.
Favorite musical artist: Bob Dylan
Favorite work attire: Tie and jacket. It's the new non-conformity.
Year started in the promotional industry: 1991
Profession before the promotional industry: Before?
City of birth: Born in Oklahoma, raised in Texas = conflicted.
Birth Year: 1970
In one sentence: “Daily brander, avid marketer, weekly blogger, occasional speaker, ardent reader, restive writer.”
Hobbies: writing, podcasting, mountain biking, reading