A veteran of the promotional products industry for 15 years, Brad White has experienced success on both the supplier and distributor sides of the business. As a supplier, he was named ASI’s 2010 Supplier Salesperson of the Year, and a “Rising Star” by PPAI’s PPB magazine. He attributes his accomplishments to “partners, mentors, and a focus on constant improvement.” As a distributor, Brad is vice president of sales for Top-40 distributor Boundless Network. A truly innovative company, Boundless is transforming the industry with a technology platform that allows buyers to connect online and empowers companies to effectively manage their promotional campaigns.
An industry pioneer in the arena of blogging and social media, Brad shares his expertise in sales, branding, and professional development as author of the blog whitethreads.com, and was featured in the book The 800-Pound Gorilla of Sales by Bill Guertin. Brad is an avid enthusiast of sales strategy, marketing innovation, and all things “future” with a firm belief in taking risks and pushing the limits.
To further the mission of PromoKitchen: “Good things can happen when people start talking.”
Favorite promotional product: Nerf football
Favorite musical artist: The Black Keys
Favorite work attire: Business casual
Year started in the promotional industry: 1997
Profession before the promotional industry: Direct Mail
City of birth: Chico, CA
In one sentence: Dad, husband, sports fan, music lover, business addict
Hobbies: Fishing, baseball, rocking out