Uncategorized Archives - Page 3 of 4 - PromoKitchen

PK #34 – Denise Taschereau, Fairware

Posted on November 25, 2012 by Promo Kitchen

Denise Taschereau with Fairware visits with us to discuss their unique and idiosyncratic brand that focuses on environmental and socially responsible business practices, distinctive (as a singular focus) in the 17 billion dollar promotional products industry. Among many topics discussed in this episode, Denise provides us with information we need to be more socially and environmentally focused, highlighting the critically important…

PK #32 – Tim Andrews, Advertising Specialty Institute

Posted on November 18, 2012 by Promo Kitchen

Tim Andrews with the Advertising Specialty Institute sits down with us in Naples, FL at the ASI Power Summit to discuss the editorial business, content marketing, important inefficiencies in the industry and an outlook into where our industry is heading. Articles discussed in this podcast include the new 2012 Global Advertising Specialties Impressions Study and Content is the New Cold…

PK #30 – SwervePoint’s Jamie Mair

Posted on October 22, 2012 by Bobby Lehew

Jamie Mair with SwervePoint joins us in this episode to discuss the very difficult work of developing a unique, successful distributorship in an age of commoditization. Leading by example, Jamie helps us understand our part in our clients’ worlds and helps us appreciate the distinction promotional branding makes in our markets. Jamie’s advice for new and experienced distributors is richly…

The Tools I Use: Dale Denham

Posted on October 15, 2012 by Promo Kitchen

The “Tools I Use” is a new series designed to help our community discover and share new tools to build their businesses and enhance their personal lives. We welcome members of our community to participate in this column. If you would like to submit a post, just answer the three questions in bold (below) and email your article, we’d love to…

PK #28 – Mitch Mounger, Sunrise Identity

Posted on October 10, 2012 by Bobby Lehew

Mitch Mounger, the erudite and candid CEO of Sunrise Identity, a very successful distributor located in Washington, joins us to discuss some of the secrets behind their success, including their open book management philosophy and getting services ahead of product in the selling cycle. Among other topics, (including best sales types and answering our ’10 questions about Mitch’), he also…

PK #25 – Alternative Tradeshows

Posted on September 12, 2012 by Bobby Lehew

There are exciting, new alternatives to tradeshows. Unique formats for seeing the newest product and partnering with the right people are rapidly gaining popularity in our show-saturated profession. In this episode Dana Zezzo, Bobby Lehew and Mark Graham discuss some of the unconventional venues that exist and midway through our broadcast, we are joined by key members of one of…

RFP Tips

Posted on August 18, 2012 by PromoKitchen Contributing Editor

Tips for Responding to RFPs Review the full document From the intro of the RFP through the market basket, note clues of what they really want. Highlight points and make margin notes. First thoughts and reactions help you craft answers. Note all deadlines. Evaluate if this is an opportunity where you want to invest time, resources, and expense. …

PK #20 – The Distributor’s DNA: BrandFuel’s Danny Rosin

Posted on June 23, 2012 by Bobby Lehew

Bobby Lehew and Mark Graham visit with fellow chef and one half of the Brandfuelian leadership duo, Danny Rosin, President and Co-Owner of BrandFuel and President of Band Together. The conversation in this podcast includes a discussion around the unique service offerings of BrandFuel, plus: The Band Together story, a charity Danny founded that has raised over two million dollars…

PK #18 – The Distributor’s DNA: Tonia Allen Gould

Posted on May 31, 2012 by Bobby Lehew

Our guest for this episode is fellow chef Tonia Allen Gould, President and CEO of TAG! The Creative Source. For nineteen years, Tonia has been running a successful distributorship located in Los Angeles, CA. Sharp, creative, ambitious and tenacious, Tonia has been a contributing chef to PromoKitchen and joins us for the very first time on the podcast to discuss…

PK #17 – Tech Meets Promo and The Distributor’s DNA: Jim Franklyn

Posted on May 18, 2012 by Bobby Lehew

Jim Franklyn, VP of Sales and Marketing and a partner in the successful online distributorship InkHead, joins us for an extremely rich and positive conversation regarding the future of ecommerce sales in the promotional products industry. Included in this week’s discussion: The potential with online sales Order averages and expectations for large volume orders What makes a successful internet company…