Charity Gibson, Author at PromoKitchen

Reprogramming Retail | Repost from Inc. w/ commentary

Posted on July 8, 2015 by Charity Gibson

Charity here. I’ve long preached in offline conversations that our industry would grow exponentially if we could as a collective, figure out a way to be nimble and agile enough to keep pace with the constantly evolving demands of the retail marketplace. If this were to occur, our end-user clients could ideally charge retail or better prices for goods they…

PK #67 – Zazzle

Posted on December 15, 2014 by Charity Gibson

Zazzle makes a move into the industry by acquiring Boundless Network. What does this disruptive move mean for promotional products distributors, suppliers, and end users? Join Chefs Mark Graham, Danny Rosin, and Charity Gibson for a discussion with InkHead’s VP of Sales Jim Franklyn. What are your thoughts on this acquisition? How do you think it will impact the industry?…

Is This Mike On?

Posted on September 13, 2014 by Charity Gibson

I often wonder if, as long-time professionals in this industry, we sometimes forget just how magical promotional products are to the world at large. We walk trade show floors and get lost in a sea of row after row of imprintable “things” – pens, USB drives, Koozies, pill containers, and lip balm. Our offices and vehicles are no doubt laden…

Authenticity

Posted on December 5, 2012 by Charity Gibson

The following article was written by Charity Gibson, Top Banana at Green Banana Promotions. I’ve been pretty introspective lately. A lot of things around me are changing, and I realized that if I’m not careful, I could easily lose myself to it all. So…this blog post isn’t really about business; but at the same time, it’s kind of everything about…

Fear Of Success

Posted on April 12, 2012 by Charity Gibson

In order to succeed, you must learn to get over the fear of failure. Great. Mission accomplished! I’ve come to terms with not only the fear of failing but also with failure itself. To me, failure is no big deal. What terrifies me? Success. And judging by some figures I just read, I’m pretty sure I’m not alone. Though the…

Disconnected – The Social Media #Fail

Posted on December 22, 2011 by Charity Gibson

Twitter and Facebook are great tools for a sanguine girl like me. It’s awesome to be able to banter back and forth with hundreds of different people from different cities and countries without having to break away from my work here in the office. There is actually a whole group of us promo people that start our days by greeting…

Gone Bananas!

Posted on November 20, 2011 by Charity Gibson

What is marketing anyway? Are you ready for the Miriam Webster definition? Here goes: “The process or technique of promoting, selling, and distributing a product or service” Wow. That makes me want to jump out of my seat and go brand something! If I had known I was in for this much excitement as a marketing specialist I would have…